As we all know Black Friday is a crazy day of the year to get amazing deals on all your Christmas gifts. But this holiday season I have been analyzing the deals and have noticed the creativity marketers have used to give customers deals that are no doubt a steal but still work in favor for their company. My favorite example was an experience I had at target. First of all thank God for online shopping what a life savor. This Christmas my mother and I decided we were going to get iPads. We heard that target was running a deal that if you bought an iPad air or iPad 2 you would receive a $100 gift card in return. So we bought my iPad air that morning online and got our gift card. Which was nice because later that day we took the gift card to the store and bought my moms iPad right there and still had $100 gift card left over.
Now anyone in their right mind would think that this was a great deal and that it was. But then I started thinking we were in the mindset that we bought two iPads and saved $200 100 of which we still have to spend. But really don't even have that we have $100 worth of credit left over that we already gave to Target and can only use at Target. We still paid the full price of the iPad to Target they are just allowing us to spend $100 of that on something else. We do not really have $100 back in our pockets that we can spend on anything we want. That money is now tied up in that store and we have no choice but to spend it there. Now this may not be a bad thing I will most likely get some accessories for my iPad with the gift card. But I thought it was pretty neat to think that I walked out of that store with an extra $100 in my pocket that I wouldn't of had before but Target got away with know that I will now spend another $100 in their store. In this case I think everyone wins in others I think the stores deceive the customers a bit.
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