tag:blogger.com,1999:blog-35201335065808724642024-03-14T10:17:45.454-04:00Consumer BehaviorThis is where consumers go to record their consumption experiences and discuss the effects of how consumers are influenced by their environment in ways such as their culture, family, and media. This is an ongoing testimony of why we, as consumers, do the[sometimes crazy] things we do.Deidra Colvinhttp://www.blogger.com/profile/15530902245483911096noreply@blogger.comBlogger213125tag:blogger.com,1999:blog-3520133506580872464.post-51145140452733158632013-12-02T22:44:00.002-05:002013-12-02T22:48:19.272-05:00Small Business Saturday <div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Small businesses don’t hardly get the recognition they
deserve. Last Saturday, was the fourth annual Small Business Saturday—an
American shopping holiday held the day after Black Friday. This idea encourages
and <b>motivates</b> shoppers to shop small
at their locally owned businesses. With the focus of small businesses on this
one particular Saturday, consumers are given the <b>ability</b> to shop small and form or change <b>attitudes </b>about “brick and mortar” stores. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">The American <b>culture </b>can
easily get caught up in big box retail stores—especially around the holidays.
It’s important to realize the importance, impact, and <b>personal relevancy</b> small, local businesses can have on our
community and economy. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;">On Small Business Saturday, I shopped at the locally owned
Indianapolis store “Silver in the City,” a quirky shop that specializes and
focuses on Indiana-themed items. Personally, I have a strong </span><b style="line-height: 115%;">attitude confidence and persistence </b><span style="line-height: 115%;">for
the city of Indianapolis, so this stored is of great </span><b><span style="line-height: 18px;">favorability</span><span style="line-height: 115%;"> </span></b><span style="line-height: 115%;">to me. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;">While shopping and purchasing locally, I feel a little different
than I would while shopping at a major retailer. This could have to do with</span><b style="line-height: 115%;"> influence</b><span style="line-height: 115%;"> and </span><b style="line-height: 115%;">valence</b><span style="line-height: 115%;"> the businesses promote and advertise to consumers. Personally, I learned that I like shopping small. It might be an </span><span style="line-height: 18px;">adjustment to some, but I enjoyed the personal and community experience. </span><span style="line-height: 115%;"> </span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Shopping
small verses shopping large can sort of be compared to <b>compliance</b> verse <b>reactance</b>.
It may be against the norm, but if consumers are <b>informationally</b> <b>influenced </b>about
the positives of small business maybe their shopping behaviors and<b> opinions</b> can be <b>conformed</b>. </span><span style="font-size: small;"><o:p></o:p></span></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-44953603155723050862013-12-01T13:52:00.001-05:002013-12-01T13:52:24.773-05:00Black Friday Madness!!!!!As we all know Black Friday is a crazy day of the year to get amazing deals on all your Christmas gifts. But this holiday season I have been analyzing the deals and have noticed the creativity marketers have used to give customers deals that are no doubt a steal but still work in favor for their company. My favorite example was an experience I had at target. First of all thank God for online shopping what a life savor. This Christmas my mother and I decided we were going to get iPads. We heard that target was running a deal that if you bought an iPad air or iPad 2 you would receive a $100 gift card in return. So we bought my iPad air that morning online and got our gift card. Which was nice because later that day we took the gift card to the store and bought my moms iPad right there and still had $100 gift card left over. <br />
<br />
Now anyone in their right mind would think that this was a great deal and that it was. But then I started thinking we were in the mindset that we bought two iPads and saved $200 100 of which we still have to spend. But really don't even have that we have $100 worth of credit left over that we already gave to Target and can only use at Target. We still paid the full price of the iPad to Target they are just allowing us to spend $100 of that on something else. We do not really have $100 back in our pockets that we can spend on anything we want. That money is now tied up in that store and we have no choice but to spend it there. Now this may not be a bad thing I will most likely get some accessories for my iPad with the gift card. But I thought it was pretty neat to think that I walked out of that store with an extra $100 in my pocket that I wouldn't of had before but Target got away with know that I will now spend another $100 in their store. In this case I think everyone wins in others I think the stores deceive the customers a bit.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-31331571182703711532013-09-03T17:42:00.000-04:002013-09-03T22:44:06.584-04:00SoooooSo a little earlier I posted something totally wrong, my phone only showed me a certain portion of the screen and I couldn't read the directions, so I just assumed that I was supposed to introduce myself..... embarrassing :) just wanted to clarify for anyone who viewed my post earlier and wondered "what is this guy talking about? " :)<br />
<br />
Laters-<br />
<br />
Brett E.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-49991731475338065922012-11-30T23:37:00.002-05:002012-11-30T23:37:28.206-05:00Fill it Up I was at the local Speedway gas station today when i realized something. I realized I was figuratively able to throw forty dollars straight into my gas tank, and thought nothing of it. This seemed very strange to me that I would not feel an extraordinary amount of buyers remorse do this. Whereas, if i would try to make a purchase like this at Walmart I would have a great amount of buyers remorse.<br />
<br />
This cognitive dissonance, or lack there of seemed strange to me. I can only assume that the lack of buyers remorse is due to the necessity of gas to my everyday life. I believe that fact makes purchasing gas a low effort buying decision. Therefore eliminating the possibility of buyers remorse, or regret of my purchase decision. The amount of money spent by one person in a single month on gasoline for their car would register as a high effort decision in any other purchase decision.<br />
<br />
I believe that high effort decision making about necessity's somewhat eases the presence of buyers remorse in the post decision making process of the consumer.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-54315030781874021192012-11-30T16:39:00.002-05:002012-11-30T16:39:34.053-05:00Early Christmas
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The iPhone
is one of those items that can be seen anywhere. No matter what generation (3G,
3GS, 4, 4S, or 5) it may be, you commonly encounter one person a day who owns
one. A lot of people have brand loyalty to Apple and simply swear by their
products, while others just want to be part of the bandwagon. Well, I am an
iPhone advocate, and even may admit to being a bit loyal to the brand with my
iPods, iPhone, and MacBook Pro.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Until a few
days ago, I was a little behind the times, and still had the 3GS version of
the constantly changing iPhone. However, with a screen that was popping out
and a silent button that no longer worked, it was time to upgrade. My mom had
hinted that she was planning on getting the 5 for me for Christmas, but since
she had just dropped her 3GS and was forced to upgrade early because of an
inoperable touch screen, she agreed to let Christmas come a little early. Since
I was so loyal to Apple, was satisfied, and had a positive attitude toward my
first iPhone, as well as my other Apple products, I used the simplifying strategy, choice tactics, to make my
decision to upgrade to the 5 one that was low-effort and easy.</div>
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<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
I see now that I am an emotionally satisfied customer, and that Apple can add one more to their list of retained customers. I am a happy camper, and a very proud (yet humble :]) owner of the iPhone 5.</div>
<!--EndFragment-->Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-15614961339874340912012-11-30T16:30:00.001-05:002012-11-30T16:30:57.882-05:00A Healthy Heart is a Happy Heart<span style="font-family: Georgia,"Times New Roman",serif;"> As November 7th neared my anticipation continued to grow. I was anxiously awaiting the grand opening of the new health foods store, <b><span style="color: red;"><span style="background-color: white;">"Earthfare",</span></span></b> in Hamilton Town Center. Earthfare is the closest organic and health foods store to Anderson University and I was in desperate need of a health foods store that I did not have to drive an hour and twenty minutes round trip to arrive at. Although Trader Joe's has a good selection and great prices, it was too far away for the return I was receiving. Whole foods is even farther away although it is probably the largest health foods store in the area and has a great selection, but I do not need that kind of selection for my normal routine. Earthfare was indeed the answer to my prayers. As I walked in to Earthfare on November 7th, it was buzzing with anxious and excited shoppers ready for an adventure in this new store. I looked to my right and witnessed the most organized and attractive arrangement of produce I had ever seen. I continued through the aisles for the next hour, observing the nuisances of this new store. It had the fresh meat section as well as aged and organic cheese section that I prefer a grocery store to have. It also had a great selection of make-up, medicine, and other health remedies. Needless to say, I was thoroughly impressed. It is admittedly a bit annoying to be in a store during the grand opening, but there is a strong sense of camaraderie amongst us health food shoppers all hyped up for a new store. Now, of course the elephant in the room in regards to health food stores is the price. I am a college student and therefore need any break I can get on my grocery bill. I expected to pay a little over $100.00 for two to three weeks worth of food for myself. I was pleasantly surprised to see that my total was exactly $110.00 before my coupons and a whopping $80.00 after my coupons! I left extremely happy! <i>Post-decision dissonance is unavoidable, but I can honestly say I was emotionally and rationally satisfied with Earthfare in numerous ways and plan to maintain loyalty and spread positive word of mouth for years to come!</i></span><br />
<br />
<br />
<br />Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-78376246870223080422012-11-30T10:59:00.001-05:002012-11-30T10:59:18.517-05:00GoPro
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I love extreme sports and love photography so knew I had to
have a convenient way to catch all the action. SLR’s are to bulky to lug around
so I wanted to find something compact and virtually indestructible. Working in
motorcycle dealerships since high school I knew the perfect product. The GoPro
Hero HD. Shooting capabilities of full 1080P resolution, 10 pictures a second
burst modes and tons and tons of mounts I knew this was the product for me.
GoPro is such a young company but has become very successful in a short amount
of time. They are fortunate that their customers are equally as passionate
about catching heart-stopping footage as they are. I bought the first addition
GoPro but the new Hero2 was out and I had to upgrade. <o:p></o:p></div>
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I was already a loyal customer and absolutely loved the
brand so it didn’t take much to convince me to pull the trigger on the new
gadget. Some improvements were wifi capabilities allowing you to download an
app to watch live video from your camera. Another great feature was the new
scuba housing that allowed for clearer underwater footage up to around 200 feet
deep. The most important and welcomed feature was the interface that made
navigating the different options so much easier! Needless to same I am a
customer for as long as they are making products I will always buy whether I
need it or not! Call it conspicuous waste if you will but I enjoy buying cool
stuff like this to add to all my camera gear. <o:p></o:p></div>
<!--EndFragment-->Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-72949863563060029392012-11-30T01:45:00.001-05:002012-11-30T01:45:29.462-05:00If the suit fits...Coming to college means that you will experience much more than you ever have before. Reaching out and meeting new people, living on your own, accountability, responsibility, the list goes on... With that comes growing and if we are lucky, maturing. Some of us meet people and form close, lasting, friendships. Others come to college and fall in love. This story is about two people that did just that. This story is also about a suit, that one consumer still regrets buying.<div>
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This past summer two of my friends were set to get married. A very in love couple and not a care in the world. As the wedding quickly approached I found myself shorthanded when it comes to diversity of formal wear. A few pairs of slacks, several different dress shirts, but nothing that I really considered formal enough for a wedding. I proceeded to find the perfect suit- perfect fit, perfect style, and perfect price. I began shopping at larger retailers with no avail. I found excellent deals on websites that were extremely appealing but then again who wants to leave something like a suit to chance? Nearly giving up hope, I am lead to a store suggested by my fiance's mother. Reluctantly, I go to the store and mistakenly bringing my fiance (and two of her friends). After searching for what seemed to be decades I believed that I had found what I was looking for... THE suit! Offered at what seemed to be a competitive price I sprung at the opportunity. </div>
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This store happened to also offer tailoring services for suits and other formal wear. I began to have the suit fitted to me. After being asked several questions about how I wanted the suit to fall, and certain aspects about fitment, I realized that I was extremely uneducated in this realm. My reluctance stayed with me throughout the fitting process and even until the time of purchase. In honesty, I probably wouldn't have purchased the suit had my fiance not been there pressuring me to do so. And as the story usually goes, I bought the product that I knew I didn't need. Trying to justify my purchase I started to craft all of the events in my head that I would wear this elegant suit to. Those fantasies were soon dashed after my credit card ran through the machine and I felt a small amount of my financial security slip out of my hands. </div>
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The day of the wedding I dress in my newly purchased, well tailored, suit. Man, did I look good too. Looking in the mirror and seeing the final product solidified it for me. This WAS a good investment. I get in the car and commute to the venue where the ceremony would be held. I step out and walk inside to see many familiar faces. Close friends attended the wedding and were seated throughout the church sanctuary where the couple was to be married. Looking around at all of my friends I began to realize that I was more well dressed than most of them. In face, I was even more well dressed than some of the attendants in the wedding party. At the price that I paid, the investment that I had made nearly a week before that, in that time, seemed to be one of the worst consumer decisions that I had ever made. A classic case of buyer's remorse...</div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">After
being unable to participate in Black Friday shopping due to spending time with
family out of town, I could not wait to take advantage of online deals on Cyber
Monday.<span style="mso-spacerun: yes;"> </span>I woke up early to surf my
favorite apparel websites in hopes of being able to afford items I normally
could not.<span style="mso-spacerun: yes;"> </span>The brands in my evoked set
for clothing are Abercrombie, Express, J. Crew, Hollister, and American Eagle. <span style="mso-spacerun: yes;"> </span>I was not really shopping for things I needed;
after all, I had just made a Christmas list of things for my parents and family
members to buy for me.<span style="mso-spacerun: yes;"> </span>I felt like I
needed to buy something because I did not want to miss out on the great deals
that other people were finding.<span style="mso-spacerun: yes;"> </span>I
carefully evaluated each website’s deals and calculated the prices of items I
might want to buy.<span style="mso-spacerun: yes;"> </span>As the day wore on, I
still hadn’t bought anything by 11pm.<span style="mso-spacerun: yes;">
</span>Finally, at 11:45pm, I bought two sweaters from J. Crew.<span style="mso-spacerun: yes;"> </span>They were 25% off and could be shipped for
free, saving me around $40 total. <span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><span style="mso-tab-count: 1;"> </span>My purchase on Cyber Monday relates to consumer behavior
in many ways.<span style="mso-spacerun: yes;"> </span>I used attribute processing
to compare the products of the different brands one attribute at a time,
primarily by price.<span style="mso-spacerun: yes;"> </span>I wanted to buy
typically high-priced clothing (at a discount) that will serve as a status
symbol of a class higher than my own.<span style="mso-spacerun: yes;"> </span>It
is also clear that I felt pressured to purchase items on Cyber Monday because I
viewed it as a societal norm to do so.<span style="mso-spacerun: yes;">
</span>Through my long internet searches on Cyber Monday, I realized that I
have a high need for cognition because I enjoyed searching through multiple ads
and weighing the expected values of the products.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-82406683804096033642012-11-30T00:00:00.000-05:002012-11-30T00:00:14.173-05:00Car Upgrade
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<br />
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With my 1998 Honda Civic
accumulating around 170,000 miles, I knew that I would have to get a new car
sometime within the next couple of years.
Especially since I travel home to New York for breaks, my miles will
only increase and I would need a more reliable car. The plan within my
family was that my dad will be getting a new car, I will be getting my dad’s
2005 Honda Accord, and my brother will receiving my car. With various subtle
questions from my parents asking what I would like in a car, I figured that
this plan has changed since the last time I was home. <o:p></o:p></div>
<div class="MsoNormal" style="text-indent: .5in;">
A couple days later I received a
picture message of a 2008 Toyota Corolla from my mom saying “Here is your new
car”. I was taken back a bit, because my parents are never the impulsive
buyers. Last time we were in the market for a new car it took a couple months
and not a week. The next week my dad bought a 2010 Subaru Forester for himself.
Since I am neither the decider nor the buyer in the family, I decided not to
question their decisions. Needless to say my 16-year-old brother was ecstatic
that he will receive my dad’s old Honda. <o:p></o:p></div>
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Three main reasons that effect my
parents’ decision to buy two new cars. One my car was getting old and driving
in the snow this season was not idle. Two my brother will have his own car to
get himself to swim meets and practice so my mother will have time to go back
to school. Three both cars were at a good price. Other reasons why they bought
those specific cars were more high-effort decisions that I didn’t have much
influence on.<o:p></o:p></div>
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As I was taking the Values and Life
Style Survey (VALS) over this Thanksgiving break, I was curious to see what my
mother would score since the survey shows what your typical favorite car was.
While I ranked as an Experiencer/ Innovator, my mother ranked as a Achiever/
Thinker. A thinker’s favorite car is a Subaru, which is the new car my parents
chose. An achiever’s favorite car is a Honda, which is our older car that we
own. <o:p></o:p></div>
<!--EndFragment-->Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-78519666687409070052012-11-29T23:56:00.001-05:002012-11-29T23:56:30.943-05:00Debatable Decisions
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Over the past year I’ve resorted to
buying products online. This has allowed for ease and simplicity in my shopping adventures.
Over this past thanksgiving break I purchased some musical equipment for my
guitar. However, I feel as though I have run into a problem when
purchasing off the Internet. <o:p></o:p></div>
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Going to the store to buy something
has certain implications on the overall experience. Going to the store requires
you to take time and physically go somewhere giving you a more thorough sense
of engagement. If you’re buying something that may cost a lot of money and
you’re in the store, you’re more likely than not going to talk over the
merchandise of interest with a store representative. This also leads to a
deeper sense of involvement in the buying process. After putting time and
effort into your decision, you can walk out with instant gratification,
product-in-hand.<o:p></o:p></div>
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However, with my new musical toys, I find
myself dealing with a stronger sense of dissonance in my decisions. I simply
took a friends word for it, pulled the gear up online and within seconds, it was being sent to my front door. After receiving these items I find myself
wondering more and more whether or not I made the right choice because of a
lack of engagement on my part. <o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-11892795776963728692012-11-29T23:50:00.002-05:002012-11-29T23:50:23.320-05:00Never Again
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Whenever I want to get
a quick, nice tan, I usually go to the Total Tan on scatterfield. However,
another tanning place in Anderson, Sun Tan City, occasionally has pretty decent
deals that tend to draw people in, like “free tan week.” Last year during Sun
Tan City’s free tan week I decided to stop favoring Total Tan and to see what
they have to offer.<o:p></o:p></span></div>
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">My first experience at
Sun Tan City was positive. Considering it was free, I really did not have too
much to complain about…yet. There were some main differences in comparison with
Total Tan such as: the fingerprint ID to access my account, the eye protectors
I had to have every time I went, and the fact that I had to give them my credit
card number to open an account. I don’t know about you, but to me that seemed
like a lot of hassle just to be able to tan once a week. What really started
causing me to have dissatisfaction and post-decision regret was when I would forget
my eye goggles. I think it is so unnecessary that if I forgot my goggles, I would
have to purchase another six dollar pair just to be able to go tanning. Also,
the fact that I had to give them my fingerprint every time I went just seemed
pointless and similar was in the FBI.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span>After
a month of going to Sun Tan City, I had so much negativity bias and decided to
go back to Total Tan where the service was more simplistic. I will never go
back to Sun Tan City again, whether it is free tan week or what have you. Because
of the companies’ pointless and annoying rules, I have so much resistance
directed at Sun Tan City. I have definitely told my piers about this experience,
creating very negative word of<span style="mso-spacerun: yes;"> </span>mouth for
the company. <o:p></o:p></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-60192029619507907312012-11-29T23:25:00.001-05:002012-11-29T23:25:38.807-05:00Beats This Black Friday I had my eye set on a pair of Beats by Dre headphones. The pair I wanted is normally $200 and that is not a price I am willing to pay when the headphones that came with my iPhone work fine. I talked to some different people and found out that they rarely go on sale. For the Black Friday occasion, at Meijer, they were going to be 10% making them $179 and then you receive a $50 coupon for store credit. Since I like to get my groceries at Meijer, I was basically getting the headphones for $129. My mom, who is a major influencer to me, convinced me that it is an amazing price for a new pair. Friday morning, I ventured out with one of my extended family members, my cousin, to the Fort Wayne Meijer. We made our way through the crowds and got to the electronics department just in time to be informed that they had already sold out of the Beats. I was pretty upset and didn't want to walk away empty handed so I bought Rihanna's new CD. I now know that this is compensatory consumption. After I took a short nap, I had to head back to campus to make it to my basketball practice. On the way back, I felt the urge to stop by the Anderson Meijer. I thought that since Anderson's townspeople are generally lower class than in Fort Wayne, there would be a chance they still had a pair left. Turns out I was right! I am now the proud owner of Beats with no post-decision regret in sight, I love them!Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-22592968532181535372012-11-29T23:13:00.000-05:002012-11-29T23:17:57.891-05:00Monthly Membership <span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica;">As a college student, I am not always
enthusiastic about “memberships.” The main reason being that the price often
outweighs the benefits. As a visual designer, however, I understand than in
order to standout in my career I need to develop both my conceptual and
technical skills. Consequently, I recently decided to join Lynda.com and pay
the $25 monthly membership fee. This site offers a virtual video library of over
1,200 educational, how-to videos. In addition, it gives nonmembers the option
to make a one-time purchase for the DVD version of a particular tutorial.<span style="mso-spacerun: yes;"> </span>In my case, I often chose to obtain the DVD than actually commit to a membership. <o:p></o:p></span></span></div>
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">
</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica;">Around mid September I received an email from
Lynda.com offering a 7-day trial with access to the complete training library. Since
I had several of the DVDs, I generated a hypothesis about the quality of this
offer, that it must be useful and convenient. Then, I sought exposure to
evidence to confirm my hypothesis by queuing all kinds of tutorials. The
obvious step was to watch the videos whose topics ranged from business, web
development, photography, etc. In actuality, I was in the process of encoding
the evidence to assess if this membership would be useful and convenient. <span style="mso-spacerun: yes;"> </span>After the seven days I integrated the
evidence with my existing knowledge about Lynda.com. Since I really enjoyed the
flexibility and quality, I concluded that the membership fee would also be
worth it. This is my third month as a member, and fortunately I have not
experienced post-decision dissonance. <o:p></o:p></span></span><br />
<span class="Apple-style-span" style="font-family: Helvetica;">This experienced allowed me to be more motivated to learn; and the information I acquired will be more vivid and therefore easier to remember in the future. </span></div>
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">
<!--EndFragment--></span>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-89723004717982201712012-11-29T22:54:00.001-05:002012-11-29T22:54:16.766-05:00Only for an Xbox...Last year, my brother and I thought it would be a great idea to go Black Friday shopping. We had one goal: obtaining an Xbox 360 with a Kinect. On our way to go shopping, I already had a felt endowment toward the Xbox, and knew we would be able to purchase one, not knowing what I was actually getting myself in to. However, when we got to the store, it was a totally different story. There were people in line for hours, waiting outside in the cold to buy different electronics for a great price. During this time of waiting, I weighed the good attributes from the bad, and decided this would be a great purchase. When we finally got up to the counter to buy our item, it was $100 more than expected! However, we still bought the Xbox due to social influences, and I have had post-decision regret ever since. My brother, though, had post-decision dissonance for a while, but now he doesn't think anything of it. I was very dissatisfied with the whole experience, and my expectations were higher than they should have been. The moral of the story is to never go Black Friday shopping with just one goal in mind because it might not turn out exactly as planned.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-81169492238797369862012-11-29T22:46:00.000-05:002012-11-29T22:46:21.631-05:00Brand (dis)LoyaltyOver the past few years, I have noticed a trend in my purchasing patterns that involves periods of intense brand loyalty followed by sudden impulsive changes for no apparent reason other than a desire for variety. This sort of behavior I first realized when I would purchase soft drinks. Growing up I was only a coke drinker. Always ordered coke at every meal, and would hit up the school pop machines as often as possible. One day however, I ordered a Pepsi for no apparent reason and have been drinking it ever since. Occasionally I will venture back to coke and I also enjoy Dr. Pepper but Pepsi is top dog. The next instance of flip-flopping that I noticed came when I was purchasing guitar strings. There are many different brands of guitar strings, all claiming to be number 1 or claiming to last longer and have crisper sound. For the first three years of my attempt at playing guitar, I would religiously buy Ernie Ball guitar strings because my favorite musician at the time (Slash) was sponsored by Ernie Ball. One day when I was going to buy strings, I decided to purchase a different brand. I had no reason to try another brand. None of the artists I looked up to used the other brand, and I don't remember seeing any advertisements that stood out to me. I think I simply just wanted a change. This phenomenon that I have sort of begun to realize has made me aware that sometimes consumers will just need change for the sake of change, and not because of any real reason or stimuli.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-19220446340379161782012-11-29T22:31:00.001-05:002012-11-29T22:31:31.046-05:00200 dollar spending<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">My last shopping adventure was about a month ago. Every year
for my birthday, I get about two hundred dollars to buy whatever I am wanting. So
my goal for this year was to get as much as I can under the spending limits. This
year I was looking to change my wardrobe just a little but still try to keep my
every day look. So I found myself in new stores that would not normal shop in. My
mom and me made our way Indy and began by shopping. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="mso-tab-count: 1;"> </span>One we
got to the mall, I first went to the stores I know. I walked in to finish line
and began my shopping venter. I got some basketball shorts and cool t-shirt
that I have been looking at for a while. The next shore I went to is very popular
called HnM. This shore is very different for in stile and look form where I usly
shop at. I had to use attribute processing to decide what to buy. I ended
spending some good money on a new sweater and pants that would go alone with
it. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="mso-tab-count: 1;"> </span>By the
time I got out of the HnM my two hundred dollar was almost gone. So learn that
upgrading my look and style is going to take time and more money. But I was
very happy with what I got. My post-decision feeling was on the positive side. With
a little more money and shopping adventure ill upgrade my wardrobe to where I want
to be.<o:p></o:p></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-71954523697951865152012-11-29T18:00:00.001-05:002012-11-29T18:00:34.162-05:00Black FridayOne of the better shopping experiences that I usually have is the one that takes place on Black Friday. One of the main reasons is the free entertainment I get from mainly the women who rush into their stores to claim their purchases before anyone else. Its actually turning into some sort of circus how these people act when it comes to these deals. The way these people act are pretty ridiculous and most should be ashamed of themselves. When it comes to most of the deals I can vouch for some of the people because the deals that they have usually only happen once a year. I took a trip to bath and body works just to look at some of the deals they had on men fragrances. Throughout the entire store they had good deals going on, and half the items were 50% off. As soon as I got there, there was a long line and people were just anticipating the good deals. As soon as they opened the door, the crowd rushed in and people started moving rapidly towards their items that they wanted. On the side where the candles where, many people bought the candles with out even smelling them and I overheard one woman saying, "I don't even know what this smells like but I'm still getting it just because it's half off." I talked to another woman and she told me that she didn't need half of the things she bought but she still got them anyway because of the price that they were discounted too. This showed me that sometimes consumers usually get things just because of the price being low and that they may not have a need for them now, but it will pay off later since the price would go back up to it's original after Black Friday. I later asked the clerk about how many of the items bought on Black Friday were returned later the next day and she told me that they didn't really receive a high volume of returns. With that I came to the conclusion that the prices can determine whether somebody purchases an item or not and it really doesn't matter if they need it or not.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-79985690155891976132012-11-29T17:45:00.002-05:002012-11-29T17:45:17.795-05:00Sometimes Ease beats MoneyWhen stepping in the door for a home visit, after being away at school, my mom loves to treat me to a shopping trip. Obviously, without complaint, I take the gesture and run with it. However, shopping trips around Thanksgiving time are usually different. Everything is on sale, sales start late at night and go early in the morning, and oh, let's not forget, the crowds are enormous. This causes my mom to think about her plan of attack, which is not a normal one. My mom is so turned off by crowds, and dealing with people that she shops before the sales hit, to steer clear from the chaos. Her decision making steps go as follow:<div>
<br /><div>
1. The problem is crowds that I don't want to deal with, however I also could save money.</div>
<div>
2. I could either go early and not save money, or just deal with the mess of the crowd.</div>
<div>
3. Paying full price is okay; shoving, pushing and yelling my way through a crowd is unbearable to think about doing.</div>
<div>
4. I'm paying full price, no doubt about it.</div>
<div>
5. That was so worth it, after watching the videos that made the news and Internet.</div>
<div>
<br /></div>
<div>
My mom is probably very different than most, however when she feels at ease about shopping, she makes better decisions and is happier about her post decision evaluation. The reduced distractions and time pressure allows my mom to have a higher ability of motivation to consume the products she wants. </div>
<div>
The consumer behavior prospect theory states that loss has more influence than gain, and that consumers have a stronger reaction to price increases than decreases, but it is the opposite for my mom. She feels that although she is at a loss for the amount of money she is spending that she could be saving, she is saving her sanity in the long run, and that to her is a gain that not even money can stop her from keeping. Which concludes my story in proving, that sometimes ease beats money.</div>
</div>
Anonymousnoreply@blogger.com1tag:blogger.com,1999:blog-3520133506580872464.post-61326643286635843322012-11-29T17:24:00.004-05:002012-11-29T17:24:36.460-05:00UN-satisfied Satisficer <span style="font-family: Georgia, Times New Roman, serif;"><b> A few weeks ago a friend of mine started searching for a new t.v.. He researched every possible option while keeping 3 key attributes in mind; 42" ,cheap, and name-brand. He started out searching for name-brand models such as Samsung and LG, but quickly realized they were out of his range financially. After becoming impatient he satisficed. He found an off-brand model that was 42" at a cheap price to satisfy his obvious two most basic needs for a television. </b></span><div>
<span style="font-family: Georgia, Times New Roman, serif;"><b><br /></b></span></div>
<div>
<span style="font-family: Georgia, Times New Roman, serif;"><b> He returned home and immediately set up his new television as quickly as possible. After getting everything put together, he was overcome with post-decision regret. The television was not as clear as a brand-name one would be. There was even a problem with the screen being discolored after the first touch of the "on" button. </b></span></div>
<div>
<span style="font-family: Georgia, Times New Roman, serif;"><b><br /></b></span></div>
<div>
<span style="font-family: Georgia, Times New Roman, serif;"><b> He immediately realized that the brand name option would have been a better choice. The extra money paid to get a high quality television would have been worth it. The picture would have been better and the television itself would most likely have not been broken before taken out of the box. </b></span></div>
<div>
<span style="font-family: Georgia, Times New Roman, serif;"><b><br /></b></span></div>
<div>
<span style="font-family: Georgia, Times New Roman, serif;"><b> Later on that week he had complained to the manufacturer via email and hasn't heard from them since. He did however get his money back from the television at the store that it was bought from and purchased a new Samsung 42" television for larger price. This decision turned out to be much better for him and hopefully continues in the long-run. </b></span></div>
<div>
<br /></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-20205302842221408782012-11-29T16:48:00.004-05:002012-11-29T16:53:37.729-05:00Brand Loyalty<!--[if gte mso 9]><xml>
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<span style="font-family: Verdana,sans-serif;">In writing this blog post, I decided to examine my own brand
loyalty behaviors. As I examined the different brands that I associate
myself strongly with, I began to detect a distinct correlation between brand
loyalty and MAO. For items I purchase that require low MAO, such as groceries,
I have few specific preferences. However, I found that heightened brand loyalty
occurred among products related to my hobbies and interests. Several of those products are associated with high MAO, such as musical instruments.</span></div>
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<span style="font-family: Verdana,sans-serif;">As a music business student with a focus in the music
products industry, I spend a significant amount of time researching different brands and
their offerings. Over time, I have begun to develop brand loyalty in certain
categories, and multibrand loyalty in others. I am an ardent supporter of Ernie
Ball Music Man guitars and basses. I own several of their instruments and am
proud to wear a branded t-shirt that exhibits my brand loyalty to the world. When
it comes to accessories, such as strings, I consider myself multibrand loyal. I have generally been loyal to different string brands for different types of
instruments, even if a brand manufactures strings for multiple types of instruments. For
example, I prefer Ernie Ball strings for electric guitars, Elixir
strings for acoustic guitars, and DR strings for bass guitars.</span></div>
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<span style="font-family: Verdana,sans-serif;">This is just one example of brand loyalty in my life. There
are many other products that I would consider myself loyal to in various
segments of my purchasing behavior. What are some of your
preferences?</span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3520133506580872464.post-50918863164212048922012-11-29T16:11:00.001-05:002012-11-29T16:15:10.444-05:00The Pefect PairIn the past few months I have been on the hunt for the pefect pair of riding boots for this winter season. Every store I walk into and every website I am on I have been checking to see if they have the pair of boots that will grab my eye and be the perfect fit. Unfortunately, every place I have looked I have had no such luck finding them. <br />
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Going into the search I had some negativity bias. The past few pairs of boots I have owned from a particular brand have been very uncomfortable and not durable at all. This has taken that brand off of my possibilities list and kept me from even considering them. This brand is a part of my inept set and although I do not want to purchase that specific brand, I still use them as an information source and comparison tool. Because I have had some bad boots in past it has helped me know what attributes I am looking for. Throughout my searching experience I have been making judgments on which boots I like and don't like based on cost-benefit analysis type of thought pattern. I consider a variety of attributes when looking at different brands of boots such as style, price, comfort, and quality. By considering all the attributes, I am able to add up all the things like about them as well as what I do not like and see if positives outweigh the negatives. In this purchasing decision, without even realizing it, I have been using a Compensatory brand model called the Multi-Attribute model. <br />
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Just as I was beginning to lose hope, yesterday I walked into a store with amazing holiday sales and as I glanced towards the shoe section, there they sat. They were the last pair in the store and just so happened to be my size. I considered all the attributes and realized that the positives far exceeded any negatives. I purchased the boots as happy as I could be. After months of hunting, I had finally found my perfect boots! Since my purchase, I cannot stop telling people how much I love the brand. My level of satisfaction is causing lots of positive word of mouth that may at one point affect another person's judgment of the brand and cause them to buy a pair themselves. <br />
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<br />Anonymousnoreply@blogger.com1tag:blogger.com,1999:blog-3520133506580872464.post-21177320960087460022012-11-29T14:14:00.000-05:002012-11-29T14:14:44.458-05:00An Eastbay PurchaseA couple weeks ago I decided it was time to upgrade my wardrobe and I began cyber shopping. I began browsing many websites looking for the perfect pair of shorts to fullfill my needs when I came across a pair on Eastbay.com. Like every person does, I zoomed in on the picture to make sure I liked the colors and design. The picture showed that they were one toned (black) and I was happy with the look of the shorts. I then put them in my shopping cart, purchased them and began to wait for there arrival. <br />
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A week later my shorts had arrived and I ripped the box open like a little kid on Christmas. Once I pulled the shorts out of its packaging I was not pleased. The shorts were two toned, with black in the front and gray in the back. This caused me to have post-decision regret because I should not have made my decision online, but in the store where I could have seen them first hand. I then went back on Eastbays website and looked at the exact same shorts in different colors and they were all two toned besides the one pair I picked.<br />
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This made me very frustrated and I was not happy with what I had bought and it made me think if I need to physically hold and touch products before I buy them. This is and example of how online shopping and being in the store are completly diferent . If I would have had physically held the shorts I would have saw that they were two toned and not one toned like I wanted. Since this purchase I have not made an online puchase of clothing.<br />
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<br /><br />Anonymousnoreply@blogger.com3tag:blogger.com,1999:blog-3520133506580872464.post-68045769630120442662012-11-29T10:34:00.001-05:002012-11-29T10:34:15.813-05:00Cyber Monday. As I was sitting in my living room Monday, legs crossed, Post-its out, pen and credit card ready, I began my searching. After only a few short hours I was completed, yet I still had this yearning to continue shopping. When the day was over I realized that I had actually bought more than what I wanted to (buying something for each person on my list and then some). I kept trying to justify my reason for buy a Beatles guitar case for my cousin when she already has a guitar case, or buying the complete series of Sanford and Son for my father. <br />
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Now that it has been a few days and I'm receiving emails that my products have shipped, I find myself with mixed feelings about my purchases; pondering whether I am experiencing post-decision dissonance or in post-decision regret. I ask myself: 'Am I happy with what I bought? Should I have bought something else (or nothing at all)? Do I need to physically hold and touch the product before I buy it?'<br />
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Shopping online verses shopping in a store both have completely different ways of consuming. For example, you can physically hold the product in store and you have to guess if the product will work for you online. What I have learned from this experience is that we, as consumers, cannot base all of our shopping on just medium like I did here - we have to get out of our comfort zones at times and consume new ways. As future marketers, we need to be aware of how the consumers are shopping and try to innovate new ways for them to consume products. And maybe, that is having a Black Friday and Cyber Monday or it could be something that no one has thought of yet. Anonymousnoreply@blogger.com2tag:blogger.com,1999:blog-3520133506580872464.post-20338921512370432932012-11-29T10:18:00.001-05:002012-11-29T10:18:43.332-05:00Never Forever 21This fall Forever 21 opened a new store in Greenwood Park Mall. There was a lot of hype when news came that the store would be opening. Forever 21 took up two existing spaces in the mall making the store to be one of the largest in the mall. Along with everyone else, I got excited for the new store and was counting down the days till it opened. Fresh new styles being brought to the Greenwood mall and I was more than ready to do some shopping.<br />
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The day came when the store opened and I walked in highly motivated to buy some clothes. I was in the store a good hour checking things out and browsing around. I had a few things in my hands when I came upon an outfit that I thought was really cute. I put together an outfit layering it with a shirt and sweater, when I noticed the sweater they had on the rack was not my size. So of course like a typical consumer, I looked on the mannequin and noticed that the sweater on the mannequin was my size. I proceeded to take it off when I was approached by a store employee who asked me if I needed help. I politely explained to her that I wanted the sweater off the mannequin because it was my size. She asked me to wait while she went and got a manager. I stood there puzzled wandering why she could not just take it down for me. A manager walked into the store from back and told me that store policy I could not take anything off the mannequins. I'm pretty sure I was standing there with the dumbest look on my face as I started to become an irate costumer. Here I am trying to shop and buy their product and they are telling me I cannot take the sweater that is my size off the mannequin. Do they not care if they sell their clothes? I did not understand why they would not let me have it. Why put the smallest sizes on all the mannequins and leave a few out on the floor leaving a few sizes left to choose from? It just did not make sense to me. Any other store I have ever been into is more than willing to let me take whatever products I need off the mannequin if I do not see my size on the stores floor. I proceed to explain to the manger I thought it was completely stupid she would not sell me the product I wanted. I should not be begging to buy their clothes, shouldn't they be trying to sell me their clothes? I set all my stuff down that was in my hand and walked out.<br />
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The situation sounds silly but as a consumer I think at some point stores should meet the consumers needs like they are suppose too. Since this incident I have told everyone I know how dissatisfied I was with Forever 21. I have spread negative word of mouth to my friends and even told friends who work in other stores in the mall. Employees of other stores agree that Forever 21's policy to leave all clothes on the mannequins will hurt sales. Forever 21 is a good store but with policies like that, as a consumer they made me feel like they did not care about me. They were not willing to give me what I wanted and it was over something so small, a sweater!<br />
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<br />Anonymousnoreply@blogger.com0