Recently, my hair dryer died. This was a problem. The first thing I did was find my roommate’s hair dryer. After using it for a few days I decided my roommate probably would not have appreciated me using it for forever so I decided it was time to buy a new one. I went to Wal-Mart, where I had purchased my last hair dryer, and started to consider their options. The attributes that mattered most to me were price, size, power, and quality.
First, I narrowed my options down to the three lowest priced hair dryers. The cheapest, $11, I immediately ruled out because it looked like a cheap, hotel hair dryer which from my experience has always had little power.
This left me with two options. The first was a Remington dryer for $14. The second was a Conair for $13. The Conair won on price. The second thing I looked at was the power. They were both 1875 watts, but the Remington had three heats and two speeds while the Conair only had two heats and two speeds. I’ve always had three heats so the Remington won on power. Next, both dyers were small and compact, but the Conair had a retractable cord. I decided that this didn’t matter and that the size attribute was tied. Lastly, I looked at quality. They both had ionic conditioning which was good, but the Remington’s box stated that it was a new eco-friendly dryer which used less energy. For me, this made the Remington a winner in quality.
Overall, the Remington hair dryer won on two attributes while the Conair only won on one attribute. I chose to buy the Remington. What I now know is that this is considered the additive difference model. I was comparing the two brands, one attribute at a time. I compared the important attributes, evaluated the differences, and then combined the information into an overall preference to make my final decision to buy the Remington hair dryer.
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