Tuesday, October 18, 2011

People like to be remembered

At my work we have regulars. We have people come in at the same time, on the same days, and they get the same ice cream. My favorite is when they act suprised that I know what they want, as if I haven't seen them before and they don't come in everyday. Repitition has caused their order to be in my long term memory.

People like to remembered. We get better tips from those who we recognize than those who stop in whenever. So my connection to what we have been talking about in class is that consumers like to feel individual and recall-able, if that's a word. I might take 100 orders today, but I literally forget most of them instantly. So if I am able to remember a few, the consumer feels special, and I get an awesome tip. $$$ It's just like that theme song from the show Cheers.

So, yay for long term memory!