This is where consumers go to record their consumption experiences and discuss the effects of how consumers are influenced by their environment in ways such as their culture, family, and media. This is an ongoing testimony of why we, as consumers, do the[sometimes crazy] things we do.
Thursday, December 2, 2010
No Shopping, but How about Desserts?!
However, my family went out to eat that night and after we ate we wanted some dessert so we decided to go to the mall because they have 5 or 6 good dessert choices such as Cheryl's cookies, Cinnabon, Marble Slab Creamery, Auntie Anne's Pretzels, etc. When we arrived at the mall we were surprised that the parking lot was not much fuller than a normal night at the mall. We figured that 95% of the Black Friday shoppers had already finished with their shopping for the day, so we lucked out.
The stores were surprisingly not crowded at all as we walked by them. Many shelves and racks in every store were totally wiped clean, and several employees were beginning to take down signs advertising special deals on clothing, entertainment products, and shoe stores. The only place that was crowded in the mall was the food court. I expect that all the shoppers were getting a late dinner after a full day of shopping. We ventured into two different dessert shops, and to our surprise, there were no deals or specials on any food. We assumed that since these stores were in the mall, regardless of the fact that they sell food, they would have a sale on Black Friday. I was a bit surprised, but nonetheless, we bought what we wanted and were satisfied with our purchases.
My family was probably one of the few who went to the mall without going into any stores other than food shops, but "Black Friday" did it's job by getting us into the mall to purchase. Several other dessert suggestions were brought up before we decided on going to the mall that night. I would say that the normative influence of Black Friday pulled us in to deciding on the mall. We were curious to see the craziness and join in the fun atmosphere of the informal holiday.
My First Black Friday
I have never gone Black Friday shopping before. I've always been curious to see what it would be like after hearing crazy stories from others. This year, I stayed in Anderson for Thanksgiving so I decided to give Black Friday a shot. I decided I wasn't going to go at midnight but instead would sleep till five and then venture out. I ended going to local stores such as Old Navy, Target, Wal-Mart, Bath & Body, and Shoe Carnival.
I was not really on a mission for anything specific. I just wanted to look at what the stores had for deals and perhaps purchase some Christmas gifts if I found anything. I had no intention of spending hundreds of dollars, I merely wanted to see what it was like and the craziness I had only heard about. Well, needless to say, I think I missed most of the craziness since I went later on in the morning. However, I did see a few things. Besides the long lines, I saw people flock into Shoe Carnival right around nine o’clock when the store held a drawing for a $100 gift card. This had been advertised and obviously paid off because right before nine, the store was packed with people waiting to hear if they were chosen. Second, I was impressed with how much security was in Wal-Mart. Around every corner was a police officer or a man in a suit with an earpiece looking official. That is something I would never expect to see at a Wal-Mart. Lastly, I noticed how many people, including myself, were buying things that were not even on sale. For instance, I bought a pair of boots and a dress that were not on sale. I just happened to find them and purchase them. Black Friday is a good way to get people into the store, but once they are there, many will find things to buy even if they are not on sale.
My conclusion about Black Friday is that it is fun, but if I really want to get in on all the deals, I should probably have gone earlier to get the full Black Friday experience. This would have been especially nice for all of the doorbusters. By the time I got to most the stores, the doorbuster specials were gone. Finally, next year I should probably be more prepared and know what sales are at each store ahead of time.
Wednesday, December 1, 2010
Chaos!
Tuesday, November 30, 2010
How a trip to the mall on Black Friday led to a slight postmodern view of masculinity (wait…what?)
Last week I went downtown Christmas shopping in Indy with my family on Black Friday. We were in Nordstrom, looking for a scarf for my cousin, Rachel. Now, I never shop at Nordstrom, to me it’s just a walk through area if I happen to park in the Circle Center garage to go out downtown. A quick observation without paying close attention, while we were looking for a scarf, I didn’t see a sharp contrast between the man and the woman sections of the store. Did each section have its own floor? I don’t remember. Were there even two section to begin with? Seriously though, everything from the lighting, to the colors, to the manikins, and yes even the sales associates all seemed to blend together androgynously. Anyway, we ended up in an area that had scarves and hats right next to some designer bags and whatever else. Close, by was a sunglass table, where I tried on a weird looking pair to show my bro for a laugh. Being a little over 50% confident I was in the women section quickly diminished after the sales associate said that most of the sunglasses were unisex. Right then I became perplexed and realized that my conventional wisdom of a department store and what it looks like and how its organized, is getting turned on its head.
This made me think of the obvious, as we talked about in class and read about in Chapter 13 of Consumer Diversity that since the advent of the term “metrosexual”, the spectrum of aesthetic sexual orientation between masculinity and femininity seems to be shrinking while at the same time becoming increasingly androgynous. Now for this to be true we are told that a metrosexual is androgynous by exhibiting a feminine trait of taking great care towards displaying a quality aesthetic appearance. Meaning masculinity is now partially defined with the trait of one not caring too much about his/her outwardly appearance.
Now lets look back at history, way before the term metrosexual was used. In the 16th through the 18th century, in the western world, men wore Powder wigs mainly as a symbol of social status. White was the most common color of powder used, giving the man an older and much wiser appearance, here by increasing his social status. That’s just one example. A skirt thirty years ago, was called a “gown”, which before the 18th century was worn by both male and females. Just look at the kilt worn by those in Scotland. A male wearing that in the U.S. might have his masculinity questioned but in Scotland it is a formal garment for men that is also used for sporting in the highland games.
My main point is that looking at the aggregate of known history and across different cultures, minus physiology behavior, there is no real objective way to display masculinity.
Cyber Monday
Satisficing Decision
Ah, the busy time at the end of the semester when all the projects come due, presentations are given and final exams are just around the corner. It was amid the kind of craziness this point in the semester brings about last night that I realized I once again had a need. A group I was in was giving a presentation this morning and I realized that although I had both a suit and tux in my closet, my one pair of dress shoes were at home. At this point I had a decision to make: either drive home and get them or go buy another pair. Since I had plenty of things to do last night and I did not feel like driving to Noblesville and back I decided to just go buy another pair. My pair at home is kind of old and scuffed up anyway. Let me start by saying that I am not a big fan of shoes. Sure, they are necessary sometimes but I would much rather just go barefoot whenever possible. Since that was obviously not an option, my ideal pair of dress shoes would have a thin sole and be as close to going barefoot as possible. It turns out these don’t really exist, at least in the shelves of local stores so a satisficing decision was made. I decided to go for a pair that was good enough which translated to a pair of shoes that were cheap and fit fairly well. This is one time when I deviated from my usual philosophy of buying things that are made very well and last a very long time. However, I figured since I had a pair already, two pairs would last me quite a while. I ended up stopping at payless shoe source and found a pair that were under $30 and did not have laces which I liked since dress shoe laces always seem to want to come untied easier than any other kind of shoes. After trying on a couple pairs for the correct size I made my purchase and crossed one more item off of my to-do list for the night.
And I bought them because...?
Sometimes I buy things, and then I wonder what the heck I was thinking. This was one of those times. After my graduation party, my graduation money was beginning to burn a hole in my pocket… so, I decided that I wanted to buy a new pair of shoes. One day my friend and I went to the mall so I could look around and see if there was anything I was interested in. It was summer time, and I would be going to Kings Island a lot, so I figured that maybe I would get some nice tennis shoes or something that would be comfortable to walk around in all day. Then I saw them… a huge green and purple pair of Osiris shoes sitting on display at Journey’s. I bought those dang $90 shoes. That’s right… $90… for a pair of shoes. I'm still not really sure why I thought it would be a good idea to buy those shoes.
The first time I even wore them to Kings Island, I got such ridiculous blisters on my heels that I had to wear flip flops for a few days after. So really, there was no point in keeping them. I found them to be uncomfortable and they just didn’t fit my style. They sat in my room for about a year before I finally decided that I had to do something with them. My younger sister had had her eye on them for quite some time, but since I had put so much money into them, I was afraid to just give them to her. But I figured that I would most likely never wear them again, so I just let her have them. She literally wears them to school every day, so at least my money didn’t go to waste.
For all you Mac lovers...
For all you computer lovers out there, this blog is for you. I have recently come to the realization that i am in need of a new laptop. This idea has not come from the intense WANT of a new and improved device seen in an ad. No...this comes from the fact that my current laptop is falling apart. I feel it’s my job as a respectable student to put both it and I out of our misery and move on to something better. Sort of like a laptop break up. My current laptop is a HP and I bought it my senior year of high school in preparation for college as many people do. While choosing witch brand I was going to choose, I looked to my close friends and saw that all but one had HPs (and the one is an impulsive buyer...he’s special ha).I therefore followed the obvious thought pattern that HPs must be the best buy for the money. My HP now has broken a hinge, its touch volume is defective, and now the bottom section of the screen is literally split open, but the fact about me is...I’m a frugal guy. I could get a new Mac computer and be perfectly happy with my purchase (that is the computer I want), but I would see this laptop as unused revenue in a sense. I invested a lot in buying this and its lasted 3 years...but is that really enough?
I’m currently looking into Macs to see my options. I want the simple MacBook which is priced around $999. What do I like? Well I like the 10 hour battery power (mine currently has about 1 hour), I like the overall sleekness and simplicity of the computer, I love the idea of garage band and have loved using it before, and the security of knowing viruses can’t harm your Mac computer is definitely a plus. I love talking to people about their Macs because they are so passionate about them. I would really like to own one of these computers. I’m currently trying to find a way to maybe sell my old computer for parts or some type of return on investment. If i can do that, this summer might be lookin' good
My Crazy Fascination with The Polar Express
I like all kinds of movies. I also like buying different kinds of movies, especially when I think I’m getting a good deal on one. Since I’m a pretty big fan of Christmas and some of the movies that are shown around the holiday season, I felt the need to a Christmas movie to my collection. Last year I became obsessed with the movie The Polar Express. I had watched it and really wanted to buy it. So, my motivation for finding the movie was fairly high and searching for it wasn’t really the problem. I found it at the store Half Priced Books for what I thought was a decent price: around 12-15 dollars or below. Since I wanted it so badly, I was willing to pay that amount.
Had my motivation not been so high, I might not have wanted to buy The Polar Express. Of course, I didn’t buy the movie brand new, but I was okay with that. I just really wanted the movie in my hands. I feel that this purchase was well worth it. Yes, it may be a previously viewed movie, but I have watched it a number of times. I thought I would just watch it around Christmas, making it my own little tradition, but then watching it around Christmas time turned into watching it all year long.
Although I’m extremely happy I bought The Polar Express about a year ago, some of my family and friends aren’t as excited about it. I tend to watch it more than the average person should watch any movie, really. But, at least when I watch it in the next couple of weeks, my excuse for watching it will be that it’s getting close to Christmas.
Monday, November 29, 2010
My First Black Friday
When I got to Best Buy, it was a mad house even though it was close to 1PM. I thought I would miss the huge crowd, however I was entirely wrong. People were running this way and that. Huge carts were being pushed left and right. I was yelled to move out of the way around 6 times. The words "excuse me" were said in the most obnoxious of ways. I almost left, but then I remembered I was on a mission.
My friend, Bethany, who I dragged along with me, and I immediately headed to the DVD/Television section. I almost cried (a little over-exaggerated, but you get the point) when I saw that Smallville seasons 7, 8, and 9 were all sold out. However, as I turned the corner I saw the display and beamed. Right in front of me stood seasons 7, 8, and the very last one of season 9.
Friday I purchased three, I repeat, three seasons of Smallville for $30. It may have been one of the best days of my life. (Again, a little bit over-exaggerated)
Black Friday
I should have known that was just going to be the start to an awful night and sure enough I was right there were so many people out there that it just made me sick. And the lines that I saw were easily worse then any line I have ever stood in for a roller coaster it was ridiculous! Then to make matters worse the only reason I went out was because my friend wanted to buy some Christmas gifts, but he ended up not getting anything because he did not want to wait in the lines. So I pretty must wasted my night outside getting cussed out and ran over by people when I could have been in bed sleep! So needless to say Black Friday will not be seeing CJ Holmes anytime soon at all.