Saturday, October 30, 2010
Today i got to enjoy one of the finer establishments of this great city of Anderson going by the name of The Olive Garden. I cant tell you how amazing it was to dive into a meal not defined by fried Haven food or "lets say a quick prayer before we enter" the Market Place. No this meal was different, this meal was even better because my day had been long and we had just gotten done playing a great rugby game in which we won 52-0.
Like most college kids with limited funds, i enter this place fully intending to rock out the soup/salad and breadsticks. Its just a given. However, on this trip i opened the menu to see an amazing picture of their new pasta. This pasta had not 2...not 3...but 4 cheeses, peppers, and shrimp. The picture really made the decision for me. Im a visual person and now being fully familiar to what i was ordering, i felt content and ready to enjoy. I think the picture in the menu really sparked me to make my decision. I was infact going to order something much cheaper, yet my plans changed once i was introduced to this new pasta of perfection.
Analyzing my decision, i obviously used the affect tactic to choose my meal. I might have been variety seeking just to open up the menu in the first place. However, there was definitely no regret or dissonance while i was eating or leaving the restaurant with the group. This new information might even be long term...and that means they just added a long term pasta customer to theyre list. Props to them.
There are some things that I tend to keep my eye out for when I’m at certain stores. For example, I have been looking for the classic John Hughes movie “Sixteen Candles” for what seems to be a long time. As soon as I saw the movie on television for the first time, I became motivated to get the movie somehow. At first, I had just planned to either borrow the movie from a friend or get it from the library. I knew both of these ways meant that I wouldn’t have to pay for it. Unfortunately, none of my friends had it and I couldn’t find it at the library.
One day I went to the store Borders, knowing they have a pretty good selection of movies. When I was looking through the movies, I had finally found “Sixteen Candles.” The one thing that kept me from purchasing the movie was the price. I thought that because the movie had been out on VHS and DVD for so many years, that it would most likely be pretty cheap. That was not the case. Borders was selling “Sixteen Candles” between $16 and $20. For me, that was not something I was willing to pay for a movie that I knew I could find for way less somewhere else. I had even searched through the cheap movies at Half-Priced Books to see if they had it. They didn’t have the movie, so I was sort of ready to end my sea
Last Sunday I went to Wal-Mart to get a few things that I actually needed, when I happened to take a glance at their five dollar movies. To my surprise, I saw “Sixteen Candles,” sitting amongst all the other five dollar movies. I hadn’t planned on purchasing things that I wanted that day, but more things I needed for the week. Although I had that mindset originally, I had to make this exception. I couldn’t have just missed the opportunity to buy this movie that I had been searching so hard for. So, I gave in and bought the movie anyway, and am very satisfied with my purchase decision.
Friday, October 29, 2010
Well, I had been having minimal problems figuring out how to best use my htc Droid Evo from Sprint, and decided that one calm night last week was the perfect time to master my favorite piece of technology. I started with Google, my favorite search engine, and started with the general question “how to use Evo”. This brought up many websites and blogs about what people have found works best on their phones, which were helpful, but more importantly told me what apps were not useful or didn’t work. The thing that I found more useful was a link about good applications for Droids, which instantly peaked my interest. It gave me a list of highly ranked apps that improved functions on the Droid or made them more customizable increasing efficiency. I quickly added these new apps to my phone and spend the rest of my night mastering them. The way this whole adventure applies to consumer business is that the next that I showed my friends at lunch the new apps that I had downloaded. One of my friends had recently purchased an Evo and my other friend has a Droid from another carrier. None the less, they were impressed and instantly added them to their app repertoire. How quickly word of mouth spreads about applications, my initial interest about improving my phone efficiency was from a Sprint commercial about the Evo using qik to live video chat which lead to my search, where I quickly and fairly easily found out what app worked best and then shared it with my friends. The app world is quickly expanding and the phrase “you can find an app for anything” is becoming increasingly true. It was also interesting how frustrated the people around me were becoming who didn’t have a Droid, but a blackberry and an iPhone, because they didn’t have the apps that we did. My friend with the iPhone even continued searching for apps that were in the apple network that were similar to ours and had no success. I am not going to turn this into a Droid is better blog, but I am going to say that the Droid network is working out excellently for me and my fellow Droid users. The Droid is meeting unfulfilled needs by providing ample opportunity and ability to a consumer that has a fairly high motivation to get what they want and quickly in a competing market that seems to be limiting to whom and what they provide.
Thursday, October 28, 2010
Much like the commercial that Tiger Woods came out after his problems, LeBron James and Nike came out with a similar commercial which put LBJ as the centerpiece asking questions and among other things calling out those who over the past few months have done nothing but criticize him since he made his choice. I personally loved this; Nike in this didn't have to support their athlete as much as when Tiger was having so much trouble, but they did need something that was LeBron almost reinviting himself to the public. This commercial has been within the past week by far the most talked about thing within the sports world, and like I stated before I personally loved the way that this was done, I may even go buy his jesery after this.
It is the fact that since his decision was made public in July there has been nothing but people telling him he should have done one thing or another, whether he made the right decision for him seems to be out of the question anymore. I have never been a huge fan of him, but this commercial has made me gain more respect for him and Nike. It is a time to move on from his past and into the future, this commercial did it for both him and everyone else.
The commercial if you haven't seen it yet, is worth watching. And when he says Chuck, he is referring to Charles Barkley who has been one of his biggest critics since the decision.
Wednesday, October 27, 2010
Over the summer my family gained a member. My sister became recently obsessed with chiwawa's. I believe this came about because she saw pictures of how you can dress them up to be your own personal Barbie dog. Have you seen some of these ridiculous pictures of these poor dogs? ---------------------->
Tuesday, October 26, 2010
As consumers we have many choices to make. One purchase that I currently made that required several decisions was deciding which and how many pairs of tennis shoes to purchase. I have had the same pair of Adidas tennis shoes for several years. I love these shoes. I particularly like the pink (but not too pink) color of them. They are extremely comfortable and great for standing long periods of time. These shoes have served as great “everyday” shoes. Even with having these great shoes, I realized that I had a problem: I needed new tennis shoes.
My actual state was that I only had one pair of tennis shoes. The ideal state would be to have a pair of “everyday” tennis shoes as well as a pair of work out shoes and then a pair of softball/pitching shoes. This ideal state would require me to purchase two more pairs of tennis shoes to have a total of three pairs, provided I keep my old pair. The problem with this would be that I would want new shoes to have for everyday and then purchase a pair to work out in keeping the old for pitching (since I go through this pair the quickest); however, even this poses a problem. The problem with keeping my old pair as a pitching shoe would be unsafe since they are not functional for this purpose – not very supportive.
So, the ultimate decision had to be made last weekend as I went to shop. Being realistic, I knew that purchasing two new pairs was not in my budget quite yet. I used the decision making process and finally purchased a pair of Brooks. Brooks are known for working out/running. Starting Insanity the week after I purchased these I am extremely thankful I went this route and purchased a quality tennis shoe for exercising. I now have two pairs of tennis shoes hoping to purchase a third soon for pitching. The function of these tennis shoes is clear to me and has worked out great. My purchase and decision making has served me well so far and I hope to continue to be satisfied.
I am ashamed to even admit this lame fact: At the age of 20 years old, I need a grocery list. I find it disturbing that at this young age I cannot remember the few items on my grocery list for a week at a time. As I run out of the necessities (i.e. bread, milk, cereal, and shampoo) I always attempt to instantly jot the note down on my “handy dandy little note cards” as I like to call them. Without these little note cards I would forget so many things in my life; however, there is a problem with these life savers. The problem: I sometimes even forget to grab the note card as I head out the door in a rush to the grocery store.
So, as I am on my way I try to remember the items I jotted down. Even though this often results in retrieval failure, I can retrieve a few items typically. The way I try to retrieve information is by thinking through the processes of my everyday routine. I try to think about my breakfast – do I have milk? Acknowledging milk usually reminds me of cereal or orange juice. In my mind, I consider these items to have strong trace strengths. I continue through this process until I can retrieve the information I believe I had on my list. Once in the store, I can usually recognize the remaining items, or so I believe. Seeing bananas typically jogs my memory that I was out of bananas and apples. My memory is jogged throughout the store until finally I have a cart full. I then arrive at the checkout and return home to find my list posted on the refrigerator. The list will pose items that will then be transferred to a new list and the process unfailingly begins again.
For my entire childhood I never realized what brand or special type of toothpaste I had used. Whatever tube of toothpaste that was lying on the bathroom counter when I went in to brush my teeth was the tube I would use. It wasn't until college that I realized that I had to buy my own toothpaste.
Last week I ran out of toothpaste and went to walmart to pick out a new tube. Because of the low amount of MAO, I processed my decision through the peripheral route. My evoked set of toothpaste brands consisted of Crest and Aquafresh. I also had one brand in my inept set, Colgate. I never enjoyed the taste of Colgate, so I already counted it out of my options. The decision-making model I used for this toothpaste decision was a noncompensatory model because negative information I previously had about two of the three brands led to my rejection of them from consideration. The reason I omitted Colgate from my consideration was because of the nasty taste. The reason I rejected Aquafresh from consideration was because I was less familiar with the brand than I was with Crest, and Crest offered more flavor options than Aquafresh.
My autobiographical memory also came into play when making my decision because I recognized that the past year or two I had been using strictly Crest toothpaste. No external search was necessary for this decision. The only thing I had to choose between now was which flavor of Crest toothpaste I should buy. The options were tartar control, cavity protection, teeth whitening, or citrus splash with Scope. I wasn't very opinionated at all about which flavor I wanted, so I just chose which box looked the most appealing. The orange box for the citrus splash flavor looked very refreshing and delicious, so I went with it, and I'm very pleased with my decision.
Monday, October 25, 2010
First, I narrowed my options down to the three lowest priced hair dryers. The cheapest, $11, I immediately ruled out because it looked like a cheap, hotel hair dryer which from my experience has always had little power.
This left me with two options. The first was a Remington dryer for $14. The second was a Conair for $13. The Conair won on price. The second thing I looked at was the power. They were both 1875 watts, but the Remington had three heats and two speeds while the Conair only had two heats and two speeds. I’ve always had three heats so the Remington won on power. Next, both dyers were small and compact, but the Conair had a retractable cord. I decided that this didn’t matter and that the size attribute was tied. Lastly, I looked at quality. They both had ionic conditioning which was good, but the Remington’s box stated that it was a new eco-friendly dryer which used less energy. For me, this made the Remington a winner in quality.
Overall, the Remington hair dryer won on two attributes while the Conair only won on one attribute. I chose to buy the Remington. What I now know is that this is considered the additive difference model. I was comparing the two brands, one attribute at a time. I compared the important attributes, evaluated the differences, and then combined the information into an overall preference to make my final decision to buy the Remington hair dryer.
Finally, the day came for my appointment. In order to not be tempted to spend too much money, I would look at the price tag before even trying a dress on. If it was above my budget, I wouldn’t even look at it. I began trying on the dresses that I had picked out and started to figure out what styles looked good on me. Once I had found the style I liked best, my consultant began bringing me dresses that I might also like. The first one I tried on was amazing. After staring in the mirror a bit and getting the onlookers approval, I decided to look at the price tag. Of course, it was over my budget. I was right, I thought. It was my favorite dress so far, but it was too expensive.
Nonetheless, I tried several other dresses on that I loved as well that were in my budget. There was nothing dull or boring about them. I began to realize that I can still find a beautiful dress even if it is less expensive. I had created an illusory correlation between the two attributes.
I never bought a dress that day but was happy to have a better idea of the kind of dress I would like to buy. Upon looking further into their website and catalog, I have found dresses that are the style I like and in my budget that I will hopefully be able to try on when I return to the store. Hopefully, on my next trip I will be able to find the “one”. Until then, I’ll have to remember that a higher price tag doesn’t always mean its better.
I still remember my personal experience of buying my first car. I had been working at Kroger for about 2 months and decided that I was tired of driving my brother’s old car that was a 1986 chevy camero, and the car on quitting on me. The car that I wanted to get was a 1996 chevy monte carlo.
At the time my sister’s boyfriend worked at a dealership selling cars, so I ended up buy the car through him. I still remember test driving it. I was an amazing car.There was leather seats, power locks, power windows, cruise control, and keyless entry. I remember thinking to myself that I wasn’t happy that it was red, and I would have preferred if it had a sunroof. I wasn’t a fan of the color red at the time but all the other luxuries of the car out weighted the color and sunroof. After the test drive my brother and me went to see my dad at his workplace, and we told him about the car and that I wanted to get it.
My dad went to the dealership to lower the price of the car. They wanted $9,999 and my dad talked them down to $6,999. I remember going to the bank to put the down payment on the car, and driving it for the first time after I bought it.
When I first bought the car it had 69,000 miles on it and eight years later it is very close to 150,000 miles. The only bad thing about my car is when it needs something fixed. The car parts are very pricey, but other then that it has been a very good car to me. Buying my first car will always be a personal experience that will be part of my consumer behavior.
Sunday, October 24, 2010
When I am in a store or shopping I use the cognitive response model very often. When I go to a bookstore the most common cognitive response I have is support argument. I always go into a bookstore to just look around but I usually end up buying at least one thing. The last time I went I told myself that I wasn’t going to buy anything. I ended up leaving with a magazine and a book.
When I was looking at the two items I told myself I wasn’t going to get it, but my inner thoughts took over. My thoughts of support argument were if you don’t get this you will not be able to find anymore. Of course I probably could have found it online, but it didn’t work.
I tried so hard not to get the book, but the book was one that I use to have when I was younger and was also a special anniversary. Since it was anniversary book it came with sketches of the drawings in the book, and it also came with some of the papers that the author sent to the publisher for the story line. At first I hated that I decided to buy the book and magazine because I was low on money, but since then I have been able to read the book and use the magazine for inspiration for some of my artwork. The price was worth paying for the supportive arguments of the product.