Friday, December 2, 2011
Today in class we discussed the "dark side" of consumer behavior. a point was brought up regarding beer and alcohol commercials being aired during the super-bowl where younger kids are exposed to such commercials. We watched one organizations attempt at lobbying for banning these commercials to be aired during the super-bowl due to the fear of younger generations being witness to such adult content. I found the groups attempt very pathetic and poorly done, it made the group look foolish in fact. I actually find the whole attempt to ban these commercials from the super-bowl a very ignorant move. Everybody knows that the super-bowl is the absolute biggest day of the year for television ads and companies not only pay millions for the commercial spots but also reap the benefits of such exposure. To take out beer or alcohol commercials from the super-bowl is an absurd thought and a move that will most assuredly take place. I understand not wanting to expose younger kids to alcohol at an early age. However, there is just too much revenue at stake for that idea to every take shape and actually be passed by television networks or the NFL.