Black Friday sales have increased tremendously, not only because of the retailers opening their stores earlier, but also because of the rising technology that is starting to make shopping a lot easier. One of the top 5 Black Friday trends is for a shopper to skip the check out line by entering the bar code of a product in their smartphone and purchasing it directly from there. More and more Black Friday purchases are starting to come from mobile devices. It is even said that some sales associates who walk around the stores have tablets on hand, and can discreetly help someone to check out from the tablet. There are also several online coupon sites, such as Coupons.com that offer promotion codes and even promote deals on Facebook.
This is very interesting to hear. I had never heard of people being able to check themselves out through anything other than those self check out computers they have at Payless. It is amazing how many things we can do with technology, but that seems like a risky one, especially on Black Friday. It makes me wonder if they have to show their receipt from their phone to leave the store. The employees having tablets to help check consumers out sounds like a very convenient idea. I would also consider that an incentive to shop there.
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