With winter just around the corner, I decided it was time to go buy a new pair of running tights. Being on a budget, I opted to go to Marshalls instead of Dick Sporting Goods, just to save some money. As soon as I get to the athletic wear section, I find a pair of black Nike running tights. Without even looking at the price tag, I instinctively grab them and continue looking through the other options. Shortly after, I realize that every other option was being compared with the Nike pants I already had in my hands.
In my mind Nike is what all other brands are compared to. I’ve never bought running tights before, but since I prefer Nike for everything else, my mind was already made up. So much so that I had forgotten why I even went to Marshalls; to save money. The point being that Nike is my prototypical brand for pretty much everything they offer. I can’t force myself to buy competing brands products even though they are often cheaper, or possibly of better quality. Nike is such a successful company because its customers, like myself, that are extremely brand loyal. And no matter the price, customers will pay the prices for their products.