The Effectiveness Of Source Credibility

I've never been a person to put too much weight into celebrities or expert's opinions, at least on television. This method, although proved to influence consumer's opinions, makes me skeptical. Take sex appeal for instance. Many advertisers know that utilizing in a hot market celebrity in an add will draw in the easily duped and impressed. Just because Britney Spears and Michael Jordan supposedly eat at McDonald's does not make it okay for me to stuff my face with 2000 calories. Britney Spears in not a credible source that I reference when I decide where to eat. In fact, I don't think I've ever knowingly been swayed by a celebrity endorsement for food.

All of this to say, unless I was overwhelmed by the effectiveness of celebrities endorsing random products, I would stay away from this method of advertising. I would want my company to come across as factual and sincere. Modern American culture relies too much on the opinions of the rich and famous.

Purchasing habits of a last minute study session

And so it begins, every college student's favorite time of the semester: Finals Week

As this is such a festive and fun-filled time, i often find myself staying up until the wee hours of the morning (like i am right now) just to celebrate my love of my classes through re-learning many of the concepts presented in the class (aka studying).
As I have had a few of these late night celebrations over the last few nights, I have noticed some changes in my purchasing habits of normal. Taco Bell and CVS seem to really be going strong in my life right now, as i load up on burritos and energy drinks. The health risks to exam week just keep piling up.
Nonetheless, I will continue to celebrate this hallowed holiday week with increased spending in fast food and beverages as I continue the quest for relaxation via Christmas Break.

Did It Again

Well once again I have made a high-effort purchase. The fiance wanted to do one big gift a piece for Christmas because it is close to our one year anniversary of being engaged (even though we've been dating for almost 3 years now). Anyways I went back to the same place I got her engagement ring (Helzberg's) and found another for her right hand that I knew she would love. It's what she asked for for Christmas. It took me over an hour and a half to find the one that I ended up getting and I looked at probably a dozen that were in my price range. Ended up giving it to her early because she begged for it lol. I don't think I've ever heard her squeak like that before. She loved it.

p.s. I got an iPad

Connectedness Function and my family traditions

Seeing as Thanksgiving just came to pass, a post on the connectedness function seemed appropriate.
My family loves to eat. We also love to be loud. Needless to say, my family LOVES Thanksgiving.
We all demonstrated this importance and connectedness through the fact that every year, when plausible, we travel from all over to meet for Thanksgiving. We talk and laugh and listen to the same album every year (The original soundtrack to Joseph and the Amazing Technicolor Dreamcoat musical). We argue about pointless topics and eat lots of food.
We also cast lots for Secret Santa. Basically, since my family is pretty big, what we do is put names in a jar and everyone draws a name. The name you draw is the person you buy presents for.
We have done this every year for as long as I can remember. It is a tradition that contributes to our family connectedness and we all guard it fiercely.

Spending to Save

I gotta be honest, I would be willing to venture that in today's deal-saturated consuming world, I am one of the biggest suckers out there. I am who every company dreams of selling to, as I often find myself chomping at the bit the second a deal comes my way, regardless of if i really need, or want, the item in question. Recently, during an excursion into the black Friday madness, I found myself buying tons of things, primarily clothes, that for which I absolutely had no need. The thing that really got me going, however, were the deals. I found myself thinking, well this is awesome, i just saved 30 bucks on that 115 dollar purchase, when in reality, i just lost 115 dollars to something I didn't need, or even have intention to buy before walking into the store. These little moments of realization are something that I have really enjoyed about this Consumer Behavior class. I have found myself analyzing my purchasing habits more than I ever have before, and it has consistently revealed one thing: I have a hard time saying no to spending money. And it is often due to the fact that I think that I am saving money by spending money. Sounds pretty ridiculous, don't you think?

short term vs long term

I know I have talked about the Roadhouse before, but being an employee there for almost three years really gives you some perspective. I love the people there, but they lead very interesting lives and have perhaps some of the worst consumer patterns that I have come into contact with in my very short life thus far. I am good friends with many of the people there, in fact my coworkers are the main reason I continue to work there. However, let me explain what I mean by poor consumer patters. The first people that come to mind are *aly and *Lindsey (*names are protected), they live together and work at the roadhouse and for now that is all they do. They had another job as bartenders but that establishment closed down. Aly had aspirations of going to college and was enrolled at one time at Ivy tech, but didn’t have the focus or drive to stick with it initially, and Lindsey was a student at AU but had similar problems with lack of focus and some other more personal issues. I bring them up now, because Aly is continuously frustrated at her current status in life, she hates working at the Roadhouse (as do many) and wants to be able to have a real job. The problem lies in short term gratification. The Roadhouse life is simple, and can seem like you’re living the dream for a while. Work doesn’t start till 4 so you can sleep in all day and then you’re usually of work on the weekends by 11, and you deal all in cash as a server. This makes it very easy and very tempting to just go out and spend the cash you have after work and then sleep the hangover away all day before you go into work. The consumer behavior here is instant gratification. They recognize so quickly that they have an unfulfilled “need” and then seemingly skip all the rest of the logically stages before they arrive at a fixed solution. Being a server at Roadhouse is not a rolling in the money kind of job. It pays the bills and leaves room for fun, but only when budget properly. So when they go out every other night and spend up to $30 dollars at the bar or come into work the next day with matching rings from Zales, you wonder where their logic went. Aly wants to go back to school, but cant until she pays off what she owes from the time she went a couple years ago. Because she can’t do that instantaneously, she is continuously discouraged and cant think long term. So the idea continues to get pushed back semester by semester, I wish I could help them with more long term consumption patterns. For now though, all I can do is love and support both of them no matter what their choices are, because you cant change people.

I love my father but....

My computer was purchased in 2007 by my father and myself. I told him that I really only had two requirements, for it to be small and to have a lot of memory. I ended up with a 17inch lab top that is bigger than my upper-half. My dad is known in our family as the cheap one, the one who will get talked into buying something of much less quality multiple times because it is less expensive. It is frustrating at times, because our family ends up having to replace items that if we would have just bought something more expensive the first time we wouldn’t have had to replace it numerous times. So once we were in the computer store and they offered my father the largest screened computer there is, but added a printer and a router for free! He was sold and there was no turning back. My laptop has served me well for the most part. However it has served more as a desktop computer, it is too big to fit into any computer bags and is too heavy to carry anywhere. At the time wifi was just becoming a big deal and so my router served no purpose at home or once I got to AU, because they were still installing the wifi. My printer was nice at first at school, until it ran out of ink, and as a freshman with an on-campus job I didn’t have the money to buy the at that time expensive ink refills. I love my dad, but he is easily swayed by price. This same price issues applies for him on more high risk purchases as well. We have always bough used cars, which I have no problem with. My problem lies when he insists that the best deals are downtown Detroit and buys really cheap cars there. Than like what has happened most recently, the car breaks down a week after we get it home, and the “car dealer” doesn’t have to take responsibility for the whole ordeal and we end up driving 40 minutes to Detroit two times a week for a couple weeks and still end up with a broken car and spending a couple thousand dollars in repair. The point im trying to make here is that my father’s behavior has saved us a lot of money in many circumstances, but also caused a lot of drama and problems in other areas. I love my dad very much; it would be nice if price was not always his deciding factor though.

A Blue Emblem. Something More?

Man the colts last night win was much needed. I’m not a fair weather fan, but when your team gets in a bit of slump it becomes less fun and more painful. Last nights win showed strength through adversity, which might give them an advantage in the post-season. We’ll see. GO HORSE!

Now, I have only been to one Colts game at Lucas Oil. If you ever get the opportunity, go! It’s pretty amazing. When I went it just reminded me how emblematic the Colt NFL Jersey is. Everyone has one. By wearing our big blue and white, we are all seen as a member of the team. We want to be identified with the team. We want to make as much noise as we can, because deep down we believe we are helping as the 12^th man on the field. The sense of connectedness surrounds the stadium, it surrounds Indy, and it surrounds the state.

Last nights, post game conference was funny when Peyton responded to Bob Kravitz question, “People always say, hang in there. I was never out there. I’ve always been in there. I’ll always be in there. Wherever there, I never have left. I’ve kept working” Priceless. But these people are just searching to help, with words of encouragement, even if they don’t really help. We don’t know what were doing. But the connectedness came back at us fans when he spoke that quote. I heard it in, “I’ll always be in there…I’ve never left” That just gives me more comfort and reason to cherish this wonderful Colts team and its Captain Peyton Manning. It won’t last forever. Which means its very precious for all of us fans and I can’t help but think that each and every one of us owns a blue a white jersey, because the value we see in it means something more than being emblematic. We value them as precious, just as we value the team. Who knows maybe we even value them as sacred.

Ram

My parents' computer had tons of viruses on it. My dad finally gave up on finding fixes online since it was getting progressively worse. Fortunately my roomate Dave is pretty much a computer guru. I brought the computer back with me to AU for Dave to work on. It turned out that the partition for windows XP was corrupted so it needed to be completely wiped and the operating system reinstalled, but since XP is outdated and Dave could not get a copy easily, we decided (with my parents' permission) to upgrade the operating system to Windows 7. This required upgrading the Ram on the computer. While I am generally good at fixing lots of random things, (mostly mechanical) I'm not all that great with computers and technology related things. When Dave tells me how to do something, he usually has to come over and help me through the process because I usually can't find what I'm supposed to click on, or know what the message means that just popped up etc. So, since computers are not at all my area of expertise, I let my roomate make the decisions on how much, and what brand to get. We ended up getting a 2gig kit from Crucial. Dave showed me how to install it which was easy. The computer is now fixed and running like a new computer. I think my parents will be happy with it. Sometimes, when we need to make a purchase, the advice of an expert (in my case my awesome roomate) can prove extremely valuable.

Why did I buy that? Nevermind.

So I bought an Xbox two years ago only because Halo 3 came out. I was never a one-person campaign gamer. I take that back, when I was really young my grandparents had a Nintendo at their house. When I would visit, I would play Mario 3 for hours or a whole day straight. Anyways, with the games today, I’m more of a multiplayer guy. Basically, I love playing with some my good friends online. Many of them live far away; so playing multiplayer over Xbox live seemed like a fun way to keep in touch. Well when I bought the Xbox two years ago, I never got around to getting Xbox live. I never had the time to play the darn thing. The console has basically been a giant paperweight for almost two years. I almost was going to sell it on eBay, earlier this year.

Then a miracle happened! Halo Reach came out earlier this fall (haha). I had to get it. With it I purchased Xbox live and Modern Warfare 2. I was set. I don’t play it that often. But, when I do its extremely fun. I even have an indicator on my phone that tells me when my friends are on Xbox live. So, what is the moral of the story? I had post decision regret for almost 2 years. Now it’s gone. I am satisfied with my decision, which is cool considering it is a tech product. That’s why I love these game consoles. They’re not like phones or TV’s where a new model comes out every year. They have a decent life span for anybody to get their moneys worth, even if you don’t use it for 2 years.

All I want for Christmas

So I think that it's fairly obvious by now that I'm a bit obsessed with my car. I talk about it, work on it, and think about it a lot! So Christmas time is no different. I got my car for Christmas in the first place. But now I just want to work on fixing a few more things and make it better. Unfortunately the work I have in mind is a little out of my league and I'll be gone half of break on a Tri-S trip. So that's where Reggie, from Reggie's Motorworks in Westfield, comes in. He mostly works on e30s, which is the body style of BMW that I have, but he does work on other things as well. I have taken my car in to him several times for a bunch of different fixes from the glove box to the transmission. So I plan on taking my car to him again during break. That way, when I come back from Peru, it'll be all ready to go. Now I don't have the money to have him fix everything on my car, nor do I want him to. I enjoy working on it myself when I can, but it is always nice to know someone that you trust. I know he will do a good job and not rip me off. And that's why I keep going back.

Cardigans.

During our first week of class I shared that the thing I can never stop buying, or can't get enough of, is cardigans. So, since it is our last week of class I thought I would expand a little bit on why I answered the way I did.

It is true, I buy an obscene amount of cardigans. I love them. Not only do they keep you warm but they also go with almost anything you can think of. They also come in so many styles and colors that you will rarely have one that looks like the other. If you don't believe me, see my closet.

At the moment I have.....are you ready for it....29 cardigans. This is not a joke. Yes, I probably do need some psychological help, but I do not lie when I say that I own 29 cardigans. Have I worn all 29 cardigans in the past year? The answer....almost.

I have such a variety. I have one that is purple, a few grey, a few blue, two green ones, a tan one, a few brown, many red, a couple white, a lot of black, and many more colors. I have some that are short sleeve, some 3/4, and some long sleeve. I have ones that are cropped, ones that are average, and ones that are long in length. I have ones that button, ones that zip, and ones that tie. I even have ones that have ruffles. I think I may have more cardigans than I have shirts.

I don't know when my want for cardigan arouse. I think it may have been when I joined theater. I don't know why, but usually when you are associated with the theater or music scene you tend to wear cardigans. When I joined theater I saw this as a way to fit in, so I bought one. It's been a growing obsession ever since.

So all in all. Cardigans are the one thing I just can't stop buying. In fact I bought one this week. (A forest green one, in case you were wondering) I love them and I probably will always buy them.

Neti Pot

My freshman year at AU I remember seeing one of my friends on the floor filling a plastic thing that looked kind of like Aladdin's lamp with water, emptying some white powder in it, and stirring it with a spoon. He then proceeded to stick the spout part up one nostril, tilt his head to the side and I watched the water drain out the other side of his nose. I thought this was really weird and I asked him what it was. He told me it was a neti pot and what it was used for, which turns out it rinses mucus and all that stuff out of your nose and sinuses. At the time I thought it sounded like some kind of gimmicky product and dismissed it. Flash forward to my senior year of college. My nose is stopped up. I tried decongestants, and even breath-right strips at night but nothing seemed to get everything out. I was starting to get annoyed at this point but I had forgotten about the neti pot my friend had used. I was doing some grocery shopping when I happened to see one. All at once i remembered. I debated for a while as to whether or not I really wanted to try this since I still thought it was really weird. Finally out of desperation I decided to get one. After trying it, I must say it is a very unique experience and yes, it does feel weird but not like getting water up your nose while swimming. It's a kind of feeling you can only experience if you have used a neti pot. However, it worked. All the stuff that had been clogging my nose was gone. I couldn't remember being able to breath that well. Even though I never saw any advertisement for the neti pot done by a company who produced them, seeing one triggered my memory of seeing that friend use one three years before. I had a problem and I had tried several alternatives and despite my reservations I gave the neti pot a chance. I'm glad I don't have to use it very often but when I need it, I know it will work.

Black Friday! So much fun

I have probably been going shopping on black friday for at least five years now. I go with many family members. Its kinda a family tradition on both sides of the family. I go with my mom's side of the family. So after the big Thanksgiving dinner we will get the ads out and start looking to see where we need to shop and were we need to go first to get the big sale items. Each year it is usually my mom, aunt Linda, aunt Donna, cousin Hannah and Mollie, and my two sisters Jolinda and Judy, and myself. This year was a little different because my sister Jolinda wasn't able to go with us. She had one of her best friends since high school getting married. It was interesting because it was so quiet this year because of her not being there, and it seemed like we were as organized because of her not being there. So to make up for her not being there on black friday, my mom, sister Judy and her two boys, my sister Jolinda and her daughter, and myself went shopping on saturday.

The one bad thing about black friday this year was I forgot one of my credit cards that I was going to use. I was so mad at myself. I had left it in my pocket of my work pants and forgot to stick it back in my wallet, but that didn't stop me from shopping because I found another form of payment. I got all of my shopping done on black friday except for a couple people. I have a niece and nephew that have birthdays near the holidays so I go ahead and get their birthday gift then. At the end of the day, the shopping went well on both days. And I will be ready to go again next year.

The Wallet

Unfortunately, my roommate, Kim, got her wallet stolen recently. She was making a run to Payless (the grocery store not shoe store) and in the process of walking from the store to her car she dropped her wallet. Once she realized it was gone we went back and looked for it only to find her keys (that were previously attached to her wallet) lying in the middle of a parking space. So all in all, it created a problem. Not only did Kim no longer have her AU ID, her credit/debit cards, and her library card, but she also no longer owned a wallet.

So, the very next day Kim and I set out on a search for a brand new wallet. Where you ask? Target.

Not only is Target relatively cheap but they also have some of the cutest wallets you can find.

Now Kim is usually like me when it comes to shopping. We shop like a man. We usually know what we want and know where to find it. We hardly ever spend more than an hour in any store. However, this was a whole new experience.

Kim spent about 45 minutes trying to decide which wallet to choose. She wanted something not too small that could slip out of your pocket but she also didn't want something that was too big and would be a burden to carry. She also had to choose what color she wanted. Her last wallet was brown, so she wanted something a little bit more fun. So that narrowed it down to about 3/4ths of the items on the shelf. Then she had to decide what style. Did she want a wallet that zipped or a wallet that snapped? About 30 minutes later she finally narrowed it down to 3- a red one that zipped and snapped, a yellow one with a flower pattern that snapped, and a green one that snapped.

After asking for my opinion about 6 times and asking the opinion of a few friends from school we ran into. She finally decided that she liked the yellow one with the flowers the best. So she purchased it and we left.

Thankfully, she has been very satisfied with her purchase and feels as if she made the right choice. Many people have commented on her new wallet and it has definitely filled the hole that the other wallet left.