This is where consumers go to record their consumption experiences and discuss the effects of how consumers are influenced by their environment in ways such as their culture, family, and media. This is an ongoing testimony of why we, as consumers, do the[sometimes crazy] things we do.
Monday, November 29, 2010
My First Black Friday
When I got to Best Buy, it was a mad house even though it was close to 1PM. I thought I would miss the huge crowd, however I was entirely wrong. People were running this way and that. Huge carts were being pushed left and right. I was yelled to move out of the way around 6 times. The words "excuse me" were said in the most obnoxious of ways. I almost left, but then I remembered I was on a mission.
My friend, Bethany, who I dragged along with me, and I immediately headed to the DVD/Television section. I almost cried (a little over-exaggerated, but you get the point) when I saw that Smallville seasons 7, 8, and 9 were all sold out. However, as I turned the corner I saw the display and beamed. Right in front of me stood seasons 7, 8, and the very last one of season 9.
Friday I purchased three, I repeat, three seasons of Smallville for $30. It may have been one of the best days of my life. (Again, a little bit over-exaggerated)
Black Friday
I should have known that was just going to be the start to an awful night and sure enough I was right there were so many people out there that it just made me sick. And the lines that I saw were easily worse then any line I have ever stood in for a roller coaster it was ridiculous! Then to make matters worse the only reason I went out was because my friend wanted to buy some Christmas gifts, but he ended up not getting anything because he did not want to wait in the lines. So I pretty must wasted my night outside getting cussed out and ran over by people when I could have been in bed sleep! So needless to say Black Friday will not be seeing CJ Holmes anytime soon at all.
Sunday, November 28, 2010
Black Friday!!!
Friday, November 26, 2010
God bless the USA
I decided not to participate in black Friday. To me the deals did not over weigh the hardships. Black Friday is the most celebrated holiday, it should be the new Independence Day.
I Never Want To See Food Ever Again. Ever.

As this thanksgiving comes to an end, and my body recovers from all the food that it painfully consumed, I can’t help but look forward to this year’s Christmas. I do love to eat, and watching football? Well that shouldn’t even be a question. Christmas, however, allows me to do something else with my family; surprise them with gifts. I’m one of those people who really enjoy finding the perfect gift for a family member and loves seeing real smiles when they get something they wanted. Last year I bought a Wii with my parents and surprised my grandpa with it. Now my grandpa is not one of those videogame playing grandpas; however, he recently was diagnosed with Parkinson’s disease and the Wii is known to help control the symptoms (crazy I know!). He was so-so on the gift but after I showed him how to play, he has been nonstop. He even beat me in bowling and has taken his golf game to a whole new level. He misses playing golf.
But this year, I look forward to planning my gift ideas and seeing how much money I can pull together for the presents. I think this year I’m going to try online shopping and see if I can get some good deals and save money if I plan ahead. Also I’m going to try and buy stuff before break if I can, which means it will be mailed to my place in Anderson instead of back home. My dad is a sports guy and is really into cycling and swimming, as he used to be a very good cross-country runner. Cycling equipment is expensive, but if I buy online and stay up on the savings deals I can find a coupon to my liking. My mom really likes her chick flicks and Christian music so ill be keeping my ears open for specific ideas. I like to buy electronics at Best Buy, but sometimes their prices are a bit too high and I have to settle for shopping around and comparing prices. Again, buying online will help this problem too. My sister will be the tricky one. She is having a baby in 7 months which means the baby technically won’t be born around Christmas…but you can still give a baby gift then right?? I’m hoping so because that seems like the most blatantly obvious Christmas idea for her. I’ll have to look up baby toy ideas online once again to find out my choices of purchase. I’m thinking a little football…or rugby ball. Girls like those too right?
40% Off is Hard to Pass Up
Pre Black Friday Shopping
Tuesday, November 23, 2010
Customer Service
Monday, November 22, 2010
Proud Parents

Today I received extremely exciting news: I am a mom.
Well, kind of.
I am a mom in the closest sense that I plan to be for a while. A proud mom of a baby hedgehog. I have wanted a pet ever since I have moved from home. Residing in the dorms presented a problem with this desire. Now, however, I finally can have a pet of my own. Today, Olivia (the real mom) had her babies at 11:00 a.m. I will be gaining custody of Sonic the week before Christmas, officially making me a proud parent.
My boyfriend and I, after a long discussion, placed our names on the waiting list for a baby boy out of this most recent litter of hedgehogs in Lafayette, IN. Now, this was a huge decision on both of our parts (mainly mine because I will have custody and he will only have visitation rights). As it is with any potential pet owner, it is definitely a high-effort decision. We had to make sure we knew how to care for Sonic, what to feed him (fresh vegetables, eggs, and cat food), where he should stay (in a guinea pig cage), if he can be potty trained (surprisingly, yes in a litter box when he is out to play), what kind of family history he comes from (healthy and non-aggressive), and a variety of other factoids. The information we sought was a result of making a high-effort decision. The perceived risks of this purchase were great when we began our search. Knowing that the baby hedgehog was going to be expensive, we wanted to lower the perceived risk before purchasing; we did this by information search. Now that the perceived risk seems to be minimal in our minds by purchasing Sonic from a well-known breeder of the hedgehog world, we made our decision and anticipate excitement and enjoyment as we begin our journey as first-time parents.
(Picture courtesy of Jennifer Jack, Facebook)
French Blues
Tuesday, November 16, 2010
The Moss Effect

The team is already starting to make commercials showing the new star receiver in his jersey and catching slants over the middle. In his first start this Sunday, he had one catch for twenty four yards but also drew a penalty on defensive pass interference for another thirty yard gain. Two of the biggest reasons Moss was brought in was to open up running lanes for Chris Johnson so defenses can’t stack the box against him, and to allow slot receivers and tight ends to get open while the corners and safeties are dealing with Moss. Granted, Moss only had one catch in the game and his age might be catching up with him, but there is no doubt that having him for the rest of the season will be a great investment bringing in revenue for the front office and catching touchdown passes on the field.
Saturday, November 13, 2010
To Infinity, and Beyond!

My biggest hobby as a kid growing up was Lego's. My brother and I have over 200 Lego sets combined. I have really creative instincts, so Lego's were the perfect thing for me. I would build giant cities and ships and devote every inch of my bedroom floor to building new sets. I took a break from buying Lego sets for 3 or 4 years, until I was notified that Lego came out with a new theme for their sets: Toy Story. I immediately went to Lego.com and previewed all of their new Toy Story sets. I started drooling. The Toy Story trilogy are my favorite animated movies of all time. It was impossible for me to resist these new sets.
Every year for Christmas from about age 6 to 16, I asked for anywhere from 3 to 6 Lego sets. My mom asked for a few Christmas ideas for me, and I couldn't help but to put a Toy Story Lego set on my list. Lego made sets from each of the three movies. It was impossible for me to decide on just one set, so I ended up putting four sets on my Christmas list. The decision was rather high effort because of several aspects. First, I narrowed down the sets to put on my list through noncompensatory decision making. I eliminated all sets that I figured to be overpriced for their value, then I eliminated the remaining sets that were unappealing to me.
The remaining Lego sets went through a compensatory decision making process. I read consumer reviews on all the sets, and analyzed the cost-to-benefit ratio of each set. I had very high motivation, ability, and opportunity for the decision. Finally, after much thought, I narrowed it down to four quality Toy Story Lego sets to put on my list. I was very satisfied with my decision, and I can't wait to see which, if not all, of the sets I get for Christmas. Hopefully I was a good boy this year.
Wednesday, November 10, 2010
Choosing the Right Horn

In writing these blogs, I have noticed that I tend to more High-Effort purchases than other Low-Effort purchases. I am not entirely sure why this is, but in examining my behavior as a consumer I tend to make expensive purchases after saving money for some time; just an interesting side note. Anyways, almost a year ago I bought a new trumpet…cost was $1,100, which was really a steal. It was originally purchased for $1,800 and was really in mint condition. It had been in a case for most of its life. When I began looking for a new horn, I had a few factors influencing my exposure. My mother, for one, because she is a professional trumpet player – she plays with the Lafayette Symphony and Terre Haute Symphony Orchestras and also with the Indianapolis Brass Choir. She is well known and respected in numerous circles in the trumpet field. She has only played on one type of trumpet her entire life, and sort of pushed me in the direction of Bach Stradivarius’, originally. Another thing affecting my exposure to different brands was time restraints and location. I don’t have time to drive up to Chicago trumpet manufacturing plants and stores in Bloomington, Indianapolis, etc. Not with 23 credit hours, a fiancé, a dog, and now 3 jobs. It was just was not possible. I managed to try a few horns in Muncie, Indiana but ended up buying a horn that another trumpet player here in Anderson was trying to sell. Not that it matters to many people, but it a Schilke S22 large bore B-flat horn. I actually have an exact copy of it in C, as well, which is ultimately the reason I purchased the B-flat that I did. I don’t think I can call it brand loyalty, or even habituation, but I know that it was a good quality instrument from manufacturers that I trusted.
The "Big Question"

Recently I bought an engagement ring for my now fiancé. It was another High-Effort purchase on my part because of the cost involved and the limited funds that I had to work with. Because it was High-Effort, I shopped around quite a bit to try to find the best value for my price range. While I was looking at different styles of rings and diamonds, I did a lot of perceiving through vision. Size obviously attracts attention, but color and quality are really what makes the difference. I looked at the Shane Company downtown, various mall jewelers (don’t ever do that), and finally found one at the Helzberg Diamond store in Plainfield, IN. The diamond was not quite as large as I had wanted it to be, however it was not too small, either. The clarity and quality of the diamond is what made the difference, along with the customer service and protection plan that was included from the store. As a side note, we were on the beach at sunset in Siesta Keys, Florida on New Years Eve, all dressed to go out to dinner with her parents, aunt and uncle, and grandparents when got on one knee and asked the question. After a few seconds of silence and a small tear only one word was audible: “Yes.”
Who Let the Dogs Out??
